The Art Nouveau movement stretched from the late 19th Century until the early 20th Century when Art Deco took over. The name Art Nouveau was created in the 1880’s when twenty artist aimed to create a new reform through art. The aim of the movement was to achieve the synthesis of art and craft and make art and design part of the everyday life.
The roots of Art Nouveau lie mainly in what has gone before it. The Arts and Crafts movement have a big impact on the style and creation just as the Industrial Revolution which provided faster technology and a greater range of materials. It was also influenced by Japonism with artists such as Hokusai.
Art Nouveau first developed in England and then spread to the European continent. Although it is called by different names, Jugendstil in Germany, Sezessionstil in Austria, Stile Floreale in Italy, and Modernismo in Spain, it all spanned from the need to change and evolve. Art Nouveau would later fall under the category of modernism.
Art Nouveau took inspiration from natural and geometric forms. It encoroporates curvy lines that are usually vertical in order to obtain height and in some cases contains the female figure, it emphasised function over form. Prominent designers within this movement include Charles Rennie Mackintosh (also present in the Art Deco movement that succeeded Art Nouveau), Victor Horta ( Belgian Architect), Gustave Klimt and Antonio Gaudi who I have previously been exploring.